Ian Barnard operates across distinct but connected brands — each one a focused expression of craft, education, and authority in fine setting.
Ian Barnard
The Hub
The Ian Barnard name is the connective tissue across everything — the educator, the craftsperson, the speaker, the founder, the content creator — that gives weight and credibility to every brand beneath it.
Rather than hiding behind separate business identities, Ian leads with his personal brand as the most honest and powerful expression of everything he does. Each sub-brand inherits the trust, standard, and reputation that Ian has built over a career at the bench and in front of the camera.
Atelier Barnard is Ian's jewellery brand — the commercial expression of his craft. Work produced under this name represents the highest standard of micro diamond setting: precise, intentional, and uncompromising in execution.
From bespoke commissions to collaborative projects with premium clients, Atelier Barnard reflects a career spent mastering one of the most technically demanding disciplines in the jewellery trade.
Visit Atelier BarnardSetting the Standard is Ian's broader education platform — a brand built around the belief that jewellers and setters deserve access to genuinely high-level instruction, not watered-down tutorials.
Through workshops, online content, and structured courses, Setting the Standard serves the global jewellery trade with practical, premium-quality teaching that reflects the standards Ian holds himself to at the bench.
Visit Setting the StandardMicrosetting Academy is Ian's flagship course and the primary learning destination for jewellers who want to master micro diamond setting at the highest level. The most comprehensive, structured offer Ian has created.
Designed for professionals — not beginners — the Academy covers technique, tools, workflow, and the mindset required to operate at the top of the setting craft.
Explore the AcademyIan's social presence spans YouTube, Instagram, TikTok, and Facebook — with a combined audience of over 240,000 people. His content ranges from microscope-level setting demonstrations to practical insights on building a modern craft career.
He works with tool companies, machinery brands, and industry suppliers in an influencer and evaluator capacity — providing expert-level product assessments trusted by his audience.