Premium, practical instruction for jewellers and setters who want to operate at the highest level of the craft — taught by someone who has been there.
Ian has spent his career developing skills that most jewellers will never encounter. His teaching brings that rare expertise into a structured, accessible format — without diluting the standard.
With over 240,000 followers built through consistent, expert-led content, Ian has already proven he can communicate difficult technical concepts to a broad audience. His formal education offerings take that a step further — structured, progressive, and priced to reflect a premium standard of instruction.
The Microsetting Academy is Ian's most comprehensive and focused learning offer — built specifically for jewellers who want to master micro diamond setting at a professional, premium level.
The Academy covers the complete picture: setting technique, tool selection and use, workflow optimisation, quality control, common failures and how to avoid them, and the precision mindset that separates elite setters from competent ones.
Join the AcademySetting the Standard is Ian's primary education brand — a platform designed to give jewellers and diamond setters access to the kind of instruction that was previously only available to those who happened to apprentice under the right people.
The brand covers a broader scope than microsetting alone — touching on workflow, business thinking, and the modern demands of running a craft career with skill and intention.
Visit Setting the StandardWorking professionals ready to add micro setting to their skillset or raise their existing standard to a new level.
Setters who want to move into the precision micro setting space and command premium pricing for premium work.
Those working within the jewellery trade who want to deepen their technical understanding of setting.
Teachers and trainers within the trade seeking authoritative reference material and confidence to teach at an advanced level.
Emerging craftspeople committed to a high standard from the beginning — who understand that investing early in the right instruction saves years of bad habits.
Whether you're starting with Setting the Standard or jumping directly into the Microsetting Academy, the instruction is there and the standard is set.