About

The Man
Behind the Bench

A career built on obsessive precision, honest teaching, and the belief that elite craft deserves a global audience.

Ian Barnard is a micro diamond setter, educator, and founder based in Mallorca. Trained at Graff Diamonds and at specialist schools in Russia and Belgium, he has spent his career at the precision end of the jewellery trade — and the last several years teaching it to a global audience.

Ian's story didn't start at the bench of a prestigious house. It started as a hobby — wax carving, basic casting, the slow accumulation of skill that comes from genuine curiosity rather than formal instruction. That foundation proved more valuable than it looked.

In 2018, he committed fully — attending specialist diamond setting schools in Russia and Belgium, then taking a seat at the bench at Graff Diamonds. He started documenting the journey at the same time. Not for an audience. Just because it seemed worth recording.

In 2020, he went independent. Doubled down on content. The audience began to find him — growing from a few thousand to over 240,000 across platforms — not through marketing, but through the work itself. Craft documented honestly tends to travel.

That growth was deliberate in its consistency, even if not in its scale. Content tripled revenue, attracted brand partnerships from leading tool and machinery companies, and led to international invitations to demonstrate at jewellery shows and trade events.

Today, Ian runs his work across several connected brands. Atelier Barnard is the jewellery side — high-end bespoke work. Setting the Standard is his education platform. Microsetting Academy is the flagship course. And the Ian Barnard name sits above all of it — the thing that gives each brand its credibility.

Ian Barnard
Milestones

A Career in Brief

Early Career
The Bench Begins

Started the way most do — wax carving, basic casting, cleanup work. Nothing glamorous, but the obsession with making things precisely was there from the start.

2018
Russia, Belgium & Graff

Trained at specialist diamond setting schools in Russia and Belgium, then took a seat at the bench at Graff Diamonds. Started documenting the journey. Not for an audience. Just because it seemed worth recording.

2020
Independent. All In.

Went private. Doubled down on content. The audience began to find him — not through marketing, but through the work itself. Craft documented honestly tends to travel.

Growth Phase
240k+ Audience & Brand Partnerships

Grew audience to over 240,000 across platforms. Content tripled revenue, secured brand partnerships with leading tool and machinery companies, and led to invitations to demonstrate at trade shows internationally.

Education
Setting the Standard & Microsetting Academy

Launched the education brands. Setting the Standard as the broader platform; Microsetting Academy as the flagship course — for jewellers who want to work at the top of the craft, not just competently within it.

Now
Building the Brand

Building Ian Barnard as a global personal brand — spanning craft, education, content, and collaboration. The brands are real. The reputation is earned. The work continues.

Live Appearances

On the Show Floor

Ian has been brought in by leading tool and equipment brands to represent them at some of the jewellery trade's most important international shows — sitting at the bench, demonstrating live under the microscope, creating content, and talking craft with visitors from around the world.

Vicenzaoro 2024 · 2025
Vicenza, Italy · For Niqua GmbH

Live bench demonstrations at one of the world's leading international jewellery trade fairs. Demonstrating precision setting techniques, engaging with trade visitors, and producing content on behalf of Niqua.

JCK Las Vegas 2024 · 2025
Las Vegas, USA · For Gesswein

Live demonstrations at the premier jewellery trade show in North America. Representing Gesswein at the bench — demonstrating tools and setting techniques to an international trade audience.

Inhorgenta 2024
Munich, Germany · For GRS Tools

Bench demonstrations at one of Europe's largest watch and jewellery trade fairs, representing GRS Tools — showcasing precision setting and engraving tools to trade professionals.

London Jewellery Show 2024
London, UK · For GRS Tools & Betts Metals

Live bench demonstrations at the UK's flagship jewellery trade show, representing both GRS Tools and Betts Metals — engaging with the domestic jewellery trade and producing brand content.

Stuller Bench Jeweller Summit 2024
Lafayette, USA · For Stuller

Attended the Stuller Bench Jeweller Summit as a content creator and brand representative — engaging with the Stuller community, documenting the event, and connecting with the wider trade.

More dates
to be announced
Enquire About Appearances
Brand Partners

Companies
Ian Has Worked With

Ian works with tool companies, equipment manufacturers, and jewellery industry suppliers in a collaborative capacity — product evaluation, live demonstration, content creation, and brand representation. His audience trusts his recommendations because they come from someone who actually uses the tools professionally.

Niqua
GRS Tools
Gesswein
Jura Tools
xTool
Badeco
Philosophy

How Ian Works

01

Craft First

Everything begins at the bench. The content, the education, the reputation — all of it is built on a foundation of genuine technical mastery. There are no shortcuts in micro diamond setting, and Ian has never pretended otherwise.

02

Teach Honestly

Ian's teaching approach is direct, practical, and uncompromising in its standard. He teaches as someone who has earned the knowledge the hard way — and respects students enough to give them the real version, not a simplified one.

03

Build in Public

Ian's growth has come from transparency about the craft, the process, and the business of being a craftsperson in the modern era. Visibility built on real expertise creates trust that paid advertising cannot replicate.